Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Generate ideas through enquiry and analysis of selected research material
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Demonstrate an understanding of the role of creative thinking and visual communication, current emergent trends and technological developments and their impact on the fashion environment
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The fundamental principles, processes and methods core to your discipline
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Plan strategies to evolve your digital skills in line with your discipline’s expectations
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 252 |
Teaching | 48 |
Total study time | 300 |
Resources & Reading list
Internet Resources
ADOBE Core Online Software and Design Training.
Academic Skills and Critical Writing.
Fashion Communication: An International Journal.
WSA Fashion Marketing with Management Library Resources.
LINKEDIN LEARNING -Creative design and software training videos.
Textbooks
Roberts, C (2015). Graphic Design Visionaries. London: Laurence King Publishing.
Samara, T (2005). Making and Breaking the Grid: A Graphic Design Layout Workshop. Gloucester, MA: Rockport Publishers.
Bohn, K (2010). Visual Storytelling: Inspiring a New Visual Language. Buffalo, NY: Amherst Media.
White, A.W. (2011). The Elements of Graphic Design. New York: Allworth Press.
Chimero, F. (2012). The Shape of Design. Independently published.
Lupton, E. and Phillips (2015). Graphic Design: The New Basics. New York: Princeton Architectural Press.
Lidwell, W., Holden, K. and Butler (2010). Universal Principles of Design. Beverly, MA: Rockport Publishers.
Leborg, C (2006). Visual Grammar. New York: Princeton Architectural Press.
Adams Morioka (2008). Colour Design Workbook: A Real-World Guide to Using colour in Graphic Design. Beverly, MA: Rockport Publishers.
Meggs, P.B. and Purvis (2016). Meggs' History of Graphic Design. Hoboken, NJ: Wiley.
Butchart, A (2021). The Fashion System: A New Paradigm for Understanding Fashion Communications. London: Bloomsbusy Publishing.
Albers, J (2013). Interaction of Colour. 50th Anniversary edition. New Haven: Yale University Press.
Tondreau, B (2009). Layout Essentials: 100 Design Principles for Using Grids. Beverly, MA: Rockport Publishers.
Chandler, D (2007). Semiotics: The Basics. London: Routledge.
Müller-Brockmann, J (1996). Grid Systems in Graphic Design. Zurich: Niggli Verlag.
Harris, C. and Hardy, J. (2020). Digital Fashion Marketing. London: Laurence King Publishing.
Albers, J (2013). Interaction of Colour. 50th Anniversary ed. Yale: University Press.
Bringhurst, R (2013). The Elements of Typographic Style. Vancouver: Hartley & Marks.
Airey, D (2014). Logo Design Love: A Guide to Creating Iconic Brand Identities. Berkeley, CA: New Riders.
Saltz, I (2009). Typography Essentials: 100 Design Principles for Working with Type. Beverly, MA: Rockport Publishers.
Albers, J (2013). Interaction of Colour. 50th Anniversary edition. New Haven : Yale University Press.
Kress, G. and van Leeuwen, T (2006). Reading Images: The Grammar of Visual Design. London: Routledge.
Ozuem, W. and Simmons, G (2019). The Art of Digital Marketing for Fashion and Luxury Brands. London: Palgrave Macmillan.
Barnard, M (2002). Fashion as Communication. London: Routledge.
Wheeler, A (2017). Designing Brand Identity. Hoboken, NJ: Wiley.
Lupton, E (2010). Thinking with Type. New York: Princeton Architectural Press.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Individual Presentation
- Assessment Type: Formative
- Feedback: Feedback on project briefs. You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |