Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Plan strategies to evolve your digital skills in line with your discipline’s expectations
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Generate ideas through enquiry and analysis of selected research material
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The fundamental principles, processes and methods core to your discipline
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- Demonstrate an understanding of the role of creative thinking and visual communication, current emergent trends and technological developments and their impact on the fashion environment
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Independent Study | 252 |
Teaching | 48 |
Total study time | 300 |
Resources & Reading list
Internet Resources
Academic Skills and Critical Writing.
LINKEDIN LEARNING -Creative design and software training videos.
ADOBE Core Online Software and Design Training.
Fashion Communication: An International Journal.
WSA Fashion Marketing with Management Library Resources.
Textbooks
Bringhurst, R (2013). The Elements of Typographic Style. Vancouver: Hartley & Marks.
White, A.W. (2011). The Elements of Graphic Design. New York: Allworth Press.
Chimero, F. (2012). The Shape of Design. Independently published.
Harris, C. and Hardy, J. (2020). Digital Fashion Marketing. London: Laurence King Publishing.
Albers, J (2013). Interaction of Colour. 50th Anniversary edition. New Haven: Yale University Press.
Kress, G. and van Leeuwen, T (2006). Reading Images: The Grammar of Visual Design. London: Routledge.
Lupton, E (2010). Thinking with Type. New York: Princeton Architectural Press.
Lidwell, W., Holden, K. and Butler (2010). Universal Principles of Design. Beverly, MA: Rockport Publishers.
Airey, D (2014). Logo Design Love: A Guide to Creating Iconic Brand Identities. Berkeley, CA: New Riders.
Leborg, C (2006). Visual Grammar. New York: Princeton Architectural Press.
Albers, J (2013). Interaction of Colour. 50th Anniversary ed. Yale: University Press.
Butchart, A (2021). The Fashion System: A New Paradigm for Understanding Fashion Communications. London: Bloomsbusy Publishing.
Barnard, M (2002). Fashion as Communication. London: Routledge.
Albers, J (2013). Interaction of Colour. 50th Anniversary edition. New Haven : Yale University Press.
Lupton, E. and Phillips (2015). Graphic Design: The New Basics. New York: Princeton Architectural Press.
Roberts, C (2015). Graphic Design Visionaries. London: Laurence King Publishing.
Müller-Brockmann, J (1996). Grid Systems in Graphic Design. Zurich: Niggli Verlag.
Meggs, P.B. and Purvis (2016). Meggs' History of Graphic Design. Hoboken, NJ: Wiley.
Wheeler, A (2017). Designing Brand Identity. Hoboken, NJ: Wiley.
Adams Morioka (2008). Colour Design Workbook: A Real-World Guide to Using colour in Graphic Design. Beverly, MA: Rockport Publishers.
Samara, T (2005). Making and Breaking the Grid: A Graphic Design Layout Workshop. Gloucester, MA: Rockport Publishers.
Ozuem, W. and Simmons, G (2019). The Art of Digital Marketing for Fashion and Luxury Brands. London: Palgrave Macmillan.
Bohn, K (2010). Visual Storytelling: Inspiring a New Visual Language. Buffalo, NY: Amherst Media.
Chandler, D (2007). Semiotics: The Basics. London: Routledge.
Tondreau, B (2009). Layout Essentials: 100 Design Principles for Using Grids. Beverly, MA: Rockport Publishers.
Saltz, I (2009). Typography Essentials: 100 Design Principles for Working with Type. Beverly, MA: Rockport Publishers.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Individual Presentation
- Assessment Type: Formative
- Feedback: Feedback on project briefs. You will experience formative feedback during the module in different learning situations, for example: tutorials, crits and written feedback.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Portfolio | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Portfolio | 100% |