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Courses / Modules / ARTD2107 Trend Forecasting

Trend Forecasting

When you'll study it
Semester 1
CATS points
ECTS points
Level 5
Module lead
Anna Pegg
Academic year

Module overview

‘At its very basic, a trend can be defined as the direction in which something tends to move and which has consequential impact on the culture, society or business sector through which it moves’. (Raymond. M. 2010)

This module introduces you to the essentials and theories of trend forecasting within the context of the fashion industry with the emphasis on product trends. You will examine the role of the futurologist whose task it is to pinpoint the zeitgeist, the direction society is moving. The module will have you develop an understanding of the anatomy and process of trends and how they inform brands, helping them to respond to changing consumer demands and support the development of products.