Module overview
This module builds upon your introductory knowledge and skills acquired during Part One. You will develop knowledge and critical understanding of the fashion retail environment and its dynamic nature. As part of this module, you will consider the future role of fashion retailing and its place in the effective distribution of fashion product to the consumer. Changing consumption trends, retail evolution, challenges in retail, retail distribution, international retail strategies and retail spaces and experience.
You will develop your enquiry and critical evaluation skills as you research this evolving area. You will be provided with lectures to guide you through some of the key areas and you will be expected to contribute to your own development through a programme of student led collaborative learning topics as you extend your understanding in this area.
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- apply critical and analytical skills and methodologies to problem solving situations and tasks;
- make independent judgements in the selection and use of fashion retail marketing and management resources and market information;
- critically reflect on your own work and be able to demonstrate the effective application of research skills.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- manage your workload effectively with a high level of flexibility and autonomy;
- present your ideas and concepts in a structured and professional manner.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the critical evaluation of fashion retailing strategies in a range of organisation types with consideration of contemporary issues impacting on fashion organisations;
- retail models, consumption theories, retail design, distribution and retail technologies, and their impact on creating successful retail propositions.
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- illustrate a variety of different retail solutions for fashion brands and be able to propose enhancements, modifications or new concepts.
Syllabus
Indicative content for this module may include:
- context of fashion retailing;
- changing consumption trends;
- retail evolution;
- challenges in fashion retailing;
- retail distribution;
- international retailing strategies;
- retail design & visual merchandising;
- retail spaces & experiential retailing;
- retail technology.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- lectures;
- seminars;
- workshops;
- project briefings;
- tutorials.
Learning activities include:
- peer group learning;
- reflection on feedback;
- lecture & Seminar activities;
- group discussion;
- Study Skills Hub.
| Type | Hours |
|---|---|
| Wider reading or practice | 48 |
| Seminar | 20 |
| Tutorial | 10 |
| Preparation for scheduled sessions | 48 |
| Completion of assessment task | 144 |
| Demonstration | 10 |
| Lecture | 20 |
| Total study time | 300 |
Resources & Reading list
Internet Resources
Journal Articles
Journal of Fashion Marketing and Management.
Journal of Supply Chain Management.
Supply Chain Management: An International Journal.
Journal of Visual Communication.
International Journal of Clothing Science & Technology.
International Journal of Physical Distribution & Logistics Management.
Journal of Purchasing & Supply Management.
Journal of Service Theory & Practice.
Textbooks
Riewoldt, O. (2000). Retail Design. Laurence King.
Kunz, G & Garner, M (2011). Going Global: The Textile & Apparel Industry. Fairchild Books.
Stephens, D. (2017). Reengineering Retail: The Future of Selling in a Post-Digital World. Figure 1 Publishing.
Teufel, P, Zimmermann, R (2015). Holistic Retail Design, Reshaping Shopping for the digital era. Frame Publishers.
Morgan T (2011). Visual Merchandising: Window and In-Store Displays for Retail. Laurence King.
Galindo, M (2012). Fashion Worlds: Contemporary retail spaces. Braun Publishing.
Fernie J, Fernie S and Moore C (2003). Principles of Retailing. Butterworth-Heinemann.
Kent, T, Omar, O (2003). Retailing. Palgrave Macmillan.
Halepete, J (2011). Retailing in Emerging Markets. Fairchild Books.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Report
- Assessment Type: Formative
- Feedback: A end of week 6 you will submit a one page summation of one of the topics covered in the module by this time; you will receive audio feedback by the end of week 7 on the submission, this will support development of your work towards the final summative assessment.
- Final Assessment: No
- Group Work: No
Draft piece
- Assessment Type: Formative
- Feedback: In weeks 9-10 you will submit slides to blackboard to present emerging ideas for a retail concept- this will take place in either a tutorial or seminar class. Through this formative exercise you will receive peer and tutor verbal feedback to support the development of your ideas in preparation for the final module summative submission- the retail report & illustrated concept design.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Illustrated report | 100% |
Repeat Information
Repeat type: Internal & External