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Courses / Modules / ARTD2109 Creative Strategy

Creative Strategy

When you'll study it
Semester 1
CATS points
ECTS points
Level 5
Module lead
Anna Pegg
Academic year

Module overview

This module builds on your introductory knowledge and skills acquired during level 4 and enables you to develop an understanding of the fusion of strategy and creativity in fashion. It explores the increasing demand for co-operation of integrated communications within the context of an ever-changing media landscape including the shift of power and how this has moved from the media to the consumer, as well as the priority to set a narrative across the promotion and communication landscapes of fashion brands by way of storytelling to develop successful fashion campaigns and branding.

The module offers special consideration to moving image, styling, PR, written fashion content across platforms and channels and the relationship between text and visual imagery to promote brands and tell stories to connect with defined consumer groups for long term relationships and brand equity. You will learn through taught sessions in art direction, visual communication skills, and learn moving image software to present a creative outcome of a short film.

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