Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- effectively generate ideas, fashion concepts and proposals for a defined project brief;
- demonstrate your ability to select, analyse and evaluate relevant fashion information.
- apply knowledge and critical understanding of fashion communication to increasingly complex situations;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the broad and evolving scope of fashion communication and the contexts in which they operate today across brands and the industry;
- the creative and strategic processes required for specific fashion markets, consumers and commercial environments.
- the theoretical frameworks influencing fashion communication;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- effectively articulate your ideas through, visual and written formats;
- confidently apply a range of extended digital media skills to the production of your work.
- manage your own workload with increased autonomy and apply independent problem-solving skills within all aspects of a project;
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- demonstrate in depth specialist knowledge of fashion communication in order to develop innovative strategic and creative propositions for a defined audience using moving image;
- creatively employ digital technologies in the production of film / photographs.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Follow-up work | 24 |
Seminar | 20 |
Wider reading or practice | 50 |
Completion of assessment task | 86 |
Preparation for scheduled sessions | 70 |
Lecture | 20 |
Practical classes and workshops | 18 |
Tutorial | 12 |
Total study time | 300 |
Resources & Reading list
Internet Resources
Journal Articles
Journal of Fashion Marketing and Management. , Emerald.
Textbooks
Wheeler A (2009). Designing Brand Identity: An Essential Guide for the Whole Branding Team. Wiley Hewson.
Jandos, Rothstein (2007). Designing Magazines. Allworth Press Lupton.
Swanson, K. (2008). Writing for the Fashion Business. Berg Wolbers.
Phillips, Loraine (2009). Publish Your First Magazine: A Practical Guide For Wannabe Publishers. 360 Books Rothstein.
Ellen (2008). Indie publishing: How to design and create your own book. Princeton Architectural Press.
Cope J. & Maloney D. (2016). Fashion Promotion in Practice. Bloomsbury.
Jandos (2007). Designing Magazines. Alworth Press.
Lancaster G & Massingham L (2011). Essentials of Marketing Management. Routledge.
Marian Frances (2009). Uncovering Fashion. Fashion Communications Across the Media.
Bergstrom, B (2008). Visual Communication. Laurence King.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Draft piece
- Assessment Type: Formative
- Feedback: Feedback on the Creative Design Project will include the submission of a 5 slide presentation during class (5 mins ) towards the end of the module; feedback will be given by the tutor and peer group to aid development of the summative assessment. Other formative feedback will be delivered via weekly tutorials throughout the module.
- Final Assessment: No
- Group Work: No
- Percentage contribution: 100%
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Creative Design Project | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Creative Design Project | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Creative Design Project | 100% |
Repeat Information
Repeat type: Internal & External