Module overview
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- clearly communicate business data and information;
- manage your time effectively.
- use a wide range of information sources, databases and referencing skills;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- evaluate ideas from cross-disciplinary perspectives to inform the development of a creative business plan.
- apply critical thinking and be able to select from a range of business ideas;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- formulate a business proposal with an appropriate rationale.
- academic theoretical frameworks pertaining to business development;
- techniques to develop creative businesses;
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Seminar | 5 |
Wider reading or practice | 56 |
Preparation for scheduled sessions | 50 |
Lecture | 16 |
Follow-up work | 20 |
Tutorial | 3 |
Total study time | 150 |
Resources & Reading list
Internet Resources
A good resource in understanding the role of education in the design and creative industries.
A source for what is happening in the UK and recent papers published about the creative industries.
Textbooks
The Open University (2016). Design Thinking.
Vaughan Evans (2015). FT The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business.
Alexander Osterwalder , Yves Pigneur, Gregory Bernarda , Alan Smith, Trish Papadakos (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). John Wiley and Sons.
Ronald Kay (2012). Managing Creativity in Science and Hi-Tech.
Chris Bilton (2006). Management and Creativity: From Creative Industries to Creative Management.
Judkins, R (2015). The Art of Creative Thinking. Hodder and Stoughton.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Outline
- Assessment Type: Formative
- Feedback: Formative assessment (not graded) 500 word outline of the business plan with written feedback. Multiple choice quiz.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Business plan | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Business plan | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Business plan | 100% |