Module overview
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- academic theoretical frameworks pertaining to business development;
- formulate a business proposal with an appropriate rationale.
- techniques to develop creative businesses;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- evaluate ideas from cross-disciplinary perspectives to inform the development of a creative business plan.
- apply critical thinking and be able to select from a range of business ideas;
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- manage your time effectively.
- clearly communicate business data and information;
- use a wide range of information sources, databases and referencing skills;
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Seminar | 5 |
Wider reading or practice | 56 |
Follow-up work | 20 |
Tutorial | 3 |
Preparation for scheduled sessions | 50 |
Lecture | 16 |
Total study time | 150 |
Resources & Reading list
Internet Resources
A good resource in understanding the role of education in the design and creative industries.
A source for what is happening in the UK and recent papers published about the creative industries.
Textbooks
Ronald Kay (2012). Managing Creativity in Science and Hi-Tech.
Chris Bilton (2006). Management and Creativity: From Creative Industries to Creative Management.
Alexander Osterwalder , Yves Pigneur, Gregory Bernarda , Alan Smith, Trish Papadakos (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). John Wiley and Sons.
Vaughan Evans (2015). FT The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business.
Judkins, R (2015). The Art of Creative Thinking. Hodder and Stoughton.
The Open University (2016). Design Thinking.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Outline
- Assessment Type: Formative
- Feedback: Formative assessment (not graded) 500 word outline of the business plan with written feedback. Multiple choice quiz.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Business plan | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Business plan | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Business plan | 100% |