Business Skills for the Creative Industries

Module overview

This module will cover the main aspects of developing and executing a business proposition and plan within the creative industries. You will also be guided in the use free apps based on the Business Canvas to make you more competent at developing a plan for your own business. This optional core module is designed to broaden your studies and provide you with an interdisciplinary learning experience with peers from a range of art and design subjects. The module will provide you with new perspectives and introduce you to themes and practices that can be critically explored to inform your ongoing development, interests and skills.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

academic theoretical frameworks pertaining to business development;
formulate a business proposal with an appropriate rationale.
techniques to develop creative businesses;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

evaluate ideas from cross-disciplinary perspectives to inform the development of a creative business plan.
apply critical thinking and be able to select from a range of business ideas;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

manage your time effectively.
clearly communicate business data and information;
use a wide range of information sources, databases and referencing skills;

Learning and Teaching

Teaching and learning methods

Teaching methods include: •lectures; •case studies; •seminars; •Business Simulation; •use of apps. Learning activities include: •seminars; •group problem solving and brain storming; •team activities; •use of apps. Relationship between the teaching, learning and assessment methods and the learning outcomes: Lecture material for each topic will be uploaded on to Blackboard on a session-by-session basis, which will include an outline of the lecture, learning outcomes, copies of any power point slides, essential reading and suggested further reading and preparation for end of course module assessment.

Study time
Type	Hours
Seminar	5
Wider reading or practice	56
Follow-up work	20
Tutorial	3
Preparation for scheduled sessions	50
Lecture	16
Total study time	150

Resources & Reading list

Internet Resources

A good resource in understanding the role of education in the design and creative industries.

A source for what is happening in the UK and recent papers published about the creative industries.

Textbooks

Ronald Kay (2012). Managing Creativity in Science and Hi-Tech.

Chris Bilton (2006). Management and Creativity: From Creative Industries to Creative Management.

Alexander Osterwalder , Yves Pigneur, Gregory Bernarda , Alan Smith, Trish Papadakos (2014). Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer). John Wiley and Sons.

Vaughan Evans (2015). FT The FT Essential Guide to Writing a Business Plan: How to win backing to start up or grow your business.

Judkins, R (2015). The Art of Creative Thinking. Hodder and Stoughton.

The Open University (2016). Design Thinking.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Outline

Assessment Type: Formative
Feedback: Formative assessment (not graded) 500 word outline of the business plan with written feedback. Multiple choice quiz.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Business plan	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Business plan	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Business plan	100%