This module introduces you to issues, terminology and trends in brand signature, visual identity image and branding. The syllabus will explore aspects of identity and image in a branding context. The module will also provide you with an opportunity to analyse case studies to promote your understanding of key concepts around brand signature and visual aspects of branding.
The module will commence with a theoretical discussions followed by case studies, featuring the issues pertaining to the design aspects of visual identity in a context of branding. These theoretical and case study based activities will build participants knowledge in relation to brand signature design and other aspects of brand image. This module will explore the multiple images that a brand may have among stakeholders. You will also learn about the nexus between brand image and brand identity.
This optional core module is designed to broaden your studies and provide you with an interdisciplinary learning experience with peers from a range of art and design subjects. The module will provide you with new perspectives and introduce you to themes and practices that can be critically explored to inform your ongoing development, interests and skills.