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The University of Southampton

ARTD2128 Fashion Industry

Module Overview

This Semester 2 Part 2 Fashion Industry module will allow you to further explore fashion industry practices through live projects and feedback from industry professionals. This will develop your critical awareness, discipline contextualisation and independence in the pursuit of your practice. You will be encouraged to reflect, evaluate ideas and techniques to push the boundaries of your work, allowing you to show more accomplished experimentation and independence in the realisation of your ideas in readiness for Part 3.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • innovative practices, concepts and debates and how they impact on professional fashion practices
  • appropriate contemporary fashion designers and creative practitioners relevant to your own practice
  • how to creatively apply a variety of techniques, technologies and materials in the realisation of your projects
  • how to identify the appropriate skills you will need to practice professionally in the fashion industry
  • social, ethical and sustainable dimensions in the fashion industry
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • apply methods of enquiry and reflection to critically evaluate the qualities of your work
  • evaluate and challenge the conceptual and technical boundaries of your discipline appropriate to the set industry projects
  • make independent critical judgments in the selection and use of ideas, materials and techniques suitable to the set industry projects
  • generate ideas and inform your practice through enquiry, analysis and critical reflection
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • select and draw upon a wide range of learning, library and digital resources to inform and challenge your thinking
  • communicate ideas effectively in a variety of formats
  • study independently and produce work to set deadlines
  • present your work appropriately in a professional context
  • demonstrate relevant interpersonal skills for a professional context
Subject Specific Practical Skills

Having successfully completed this module you will be able to:

  • explore and exploit materials, techniques and digital processes
  • use machines and equipment competently in the studios and workshops
  • solve practical problems independently in response to set industry projects
  • select appropriate processes and techniques including pattern cutting and construction to communicate an individual approach to menswear or womenswear and through the production of a professional portfolio demonstrate knowledge of professional context


This module will provide you with in-depth knowledge and understanding of the contemporary fashion industry and its practices and principles. This will be supported by lectures, presentations and sessions led by staff and visiting industry practitioners. You will engage with industry led projects and competitions to enable greater understanding of your chosen fashion design pathway. We will expect you to independently select and engage with methods and techniques suited to the set industry projects, which will allow you to challenge your thinking and test your ideas in-depth. The aim of this module is to produce resolved pieces of work that are based on independent experimentation and informed by context, in readiness for Part 3. You will assemble a portfolio of work that demonstrates your experimental yet focused process, which creatively address the aims and ambitions of the set industry projects. Students will produce a professional portfolio, fashion garments and supporting documentation for an intended market. Students have the option to choose the Study Exchange Module or the Industry Placement Module in place of this module.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Group tutorials and discussions • One-to-one tutorials • Critical reviews • Creative and technical workshops • Visual presentations • Career and employability sessions • Industry insight from guest speakers Learning activities include: • Creative portfolio work development • Drawing and portfolio workshops • Research and concept development workshops • Creative design and technical workshops • Peer group learning • Critical reviews • Self-evaluation • Study Skills support Relationship between the teaching, learning and assessment methods and the planned learning outcomes In this module industry linked learning and teaching activities enable you to direct your exploration and investigation of ideas to an industry focused context suited to an area of fashion you are interested in. Lectures, presentations and workshops given by staff and visiting lecturers will increase your knowledge of the contemporary context the set projects are focusing on. Informed by contemporary fashion practice, practical experimentation and feedback on your ideas you will create increasingly professional work, shaped by analysis and self-reflection.

Wider reading or practice30
Completion of assessment task100
Practical classes and workshops90
Follow-up work100
Preparation for scheduled sessions20
Supervised time in studio/workshop78
Total study time450

Resources & Reading list

Donofrio-Ferrezza, Lisa (2008). Designing a knitwear collection: from inspiration to finished garments. 

Briggs-Goode., A (2013). Printed Textile Design. 

Academic Integrity support.

Quinn, Bradley (2009). Textile Designers at the Cutting Edge. 

Simon Sievewright (2007). Basic Fashion Design: Research and Design. 

Study Skills Workshops.

The Academic Skills Library page for study skills support.

Jenkyn Jones. S. (2002). Fashion Design. 

Clarke, S (2011). Textile Design. 

Sissons Juliana (2009). Basic Fashion Design: Knit. 

Harvard citing and referencing support including citethemright online resource.

Edwards. C. (2009). How to Read Pattern: A Crash Course in Textile Design. 

Russell Alex (2011). The Fundamentals of Printed Textile Design. 

Blackboard. Panopto via Blackboard



Portfolio Development


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%


MethodPercentage contribution
Portfolio 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Art Equipment and Materials: Drawing paper; painting materials; sketchbooks

Costs associated with the module may include key texts, research and fabric/material trips, fabrics, pattern paper, haberdashery, textile materials, yarns, sketchbooks, boards, drawing material, printing, photocopies, USB sticks, external hard-drive. REQUIRED Sketchbooks Drawing material including paper, paint and a variety of media Fabrics, threads and sewing materials Scissors and scalpel Cost for printing and photocopying Any material that you may wish to use for experimentation and production of final work USB Memory stick/s OPTIONAL Laptop Hard Drive Camera


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/ additional text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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