Critical Issues

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• apply critical thinking and selective practice through the generation of a range of ideas which are evaluated and developed into a presentation.
• formulate a critical and strategic view of contemporary fashion marketing and management issues;

Subject Specific Practical Skills

Having successfully completed this module you will be able to:

• develop and produce digital fashion content for a professional presentation.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• effectively articulate ideas through oral and visual formats using a range of media widely used in business.
• apply effective project management skills to the development and completion of your work;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• the theoretical frameworks influencing fashion futures.
• the process, development and impact of strategic intelligence across a range of contextual issues both inside and external to brands (e.g globalisation, innovation, sustainability, marketing ethics);

Building on your existing knowledge and understanding of fashion marketing and associated business practices and theories, this module focuses on:

• Why brands need to identify major issues that will impact their future business
• Drawing analytical conclusions and persuasive arguments
• Critical issues and their impact on business, marketing and product strategies such as sustainability, globalisation, innovation and technology
• Formulating a presentation using relevant digital business tools

You are encouraged to utilise taught elements of fashion marketing and management, interpersonal skills, critical and analytical thinking, problem solving and creative communication and presentation skills towards the development of a group presentation.

Teaching and learning methods

Teaching methods include:

• lectures;
• seminars;
• tutorials ;
• group critiques.

Learning activities include:

• group discussion;
• presentations;
• Study Skills Hub;
• peer group learning.

Resources & Reading list

Internet Resources

Study Skills.

Adobe (Tutorials).

Library.

Lynda (Software Tutorials).

Academic Skills.

Blackboard (E:learning).

Journal Articles

Journal of Fashion Marketing and Management. , Emerald.

Journal of Services Marketing. , Emerald.

Textbooks

Kotler. P & Keller.K (2016). Marketing Management. Pearson.

Pearson Schmidt R A & Wright H (1996). Financial Aspects of Marketing. Palgrave Macmillan.

Butterworth-Heinemann
Burk wood, Marian (2013). Essential Guide to Marketing Planning. London: Financial Times/ Prentice Hall.

Brennan.R, Baines.P, Garneau.P & Vos.L (2008). Contemporary Strategic Marketing. Palgrave.

Hines, T, & Bruce, M (2007). Fashion Marketing : Contemporary Issues. Amsterdam; Boston: Butterworth-Heinemann.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.