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The University of Southampton

ARTD3077 Graphic Arts Professional and Critical Contexts

Module Overview

This module focusses on employability and will allow you to research key industry practitioners, their ways of working and offer the opportunity to analyse and define an area of the creative industry which you feel will become relatable to your future career pathway. It will offer the opportunity to engage with key concepts and skills around employability with your chosen area within your programme. The first semester of the final year is a critical juncture for thinking and planning your future career as you are about to undertake your final project on the programme. This module will enhance your ability to position yourself with your chosen field of work and equip you with a strategy to aim at employment.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the current job market of your subject specific industry sector;
  • the recruitment process, including specifics of the application process.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • analyse your current practice for discipline direction and orientation;
  • select appropriate methods for a professional standard of research;
  • evaluate and apply a variety of academic approaches to contextualise your practice.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • develop and manage your time effectively to set deadlines;
  • solve problems independently in a creative and innovative way.


This module will support you in understanding and processing employability within your subject specific contexts. It will allow you to focus upon strategies of employment and define a method of engaging within a professional context Indicative content for this module covers: Presentations by professional practitioners and alumni will enable you to develop an understanding of a variety of contemporary practice models within the graphic arts, alongside potential avenues for further study. After analysing contemporary practice within graphic arts you will evaluate disciplinarity within creative industry structures. Through the Identifying key areas of practice, you will construct an essay identifying critical contexts of the creative industries.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • lectures; • academic study skills sessions; • tutor-led seminars; • tutorials; • visiting lecturers. Learning activities include: • Independent learning, including reflection and evaluation of feedback; • independent research; • online reference material and tutorial notes; • peer group learning; • class discussions; • Study Skills Hub.

Completion of assessment task60
Follow-up work16
Preparation for scheduled sessions10
Wider reading or practice40
Total study time150

Resources & Reading list

Panopto via Blackboard.

Cottrell, S. (2015). Skills For Success: Personal Development And Employability. 

Donald A Schon (1991). The Reflective Practitioner: How Professionals Think in Action (Arena). 

Michael Polanyi (2009). The Tacit Dimension. 

Cottrell, S. (2013). The Study Skills Handbook. 

Louis Cohen, Lawrence Manion and Keith Morrison (2007). Research Methods in Education. 

Jean McNiff and Jack Whitehead (2009). You and Your Action Research Project. 

Jean McNiff and Jack Whitehead (2009). Doing and Writing Action Research. 


Gray, C, & Malins, J. (2004). Visualizing Research. A Guide To The Research Process In Art And Design. 

Working Papers in Art and Design (This journal can be accessed through the TDNet Journals Gateway on the WSA Library Webcat).. 





MethodPercentage contribution
Essay  (3500 words) 100%


MethodPercentage contribution
Essay  (3500 words) 100%


MethodPercentage contribution
Essay  (3000 words) 100%


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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