Business Skills for the Creative Industries (Dalian

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• how to integrate a range of skills and practices to the development of a business plan;
• techniques used by entrepreneurs to develop creative businesses;
• how to develop a creative business proposal

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• use a wide range of information sources, databases and referencing skills;
• critically analyse and evaluate business data and planning methods;
• communicate clearly business data and information

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• assess the effectiveness of marketing, finance and HR solutions applied in the creative industries.
• distinguish between risks and opportunities;
• apply critical thinking and be able to select from a range of business ideas

In order to develop entrepreneurial skills and attributes within the creative industries sector, you will consider business formation, marketing, branding and the use of creative approaches to entrepreneurial activity and developing a business.

You will be equipped with a range of skills that can enable you to not only be able to plan a business but to also understand how a business operates and how it can be managed in addition to the most common factors influencing business success and failure.

This module gives you a chance to develop your own ideas in creating, developing and planning a business, together with an understanding of the national and international business environment that you will be

Teaching and learning methods

The teaching methods include:

• Lectures
• Case studies
• Seminars

Learning activities:

• Lectures
• Seminars
• Group problem solving
• Team activities

Resources & Reading list

Internet Resources

Study Skills Workshops.

Blackboard.

Harvard citing and referencing support including citethemright online resource.

Academic Integrity support.

The Academic Skills Library page for study skills support.

Textbooks

Ranchhod, A; Gurau, C (2007). Marketing Strategies: A Contemporary Approach. FT Pearson.

Keane, M (2013). Creative Industries in China: Art, Design and Media (China Today). Polity.

Bilton, C (2006). Management and Creativity: From Creative Industries to Creative Management. Wiley-Blackwell.

Osterwalder, A: Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.

Ries, E (2011). The Lean Start-up: How Constant Innovation creates radically successful businesses. Penguin.

Lee, H; Lim, L (2014). Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries (New Directions in Cultural Policy Research). Palgrave Macmillan.

Lardy, N; R, Subramanian, A. (2011). Sustaining China's Economic Growth After the Global Financial Crisis. Peterson Institute for International Economics.

Slater, D, Tonkiss, F (2001). Market Society. Polity.

Kay, R (2012). Managing Creativity in Science and Hi-Tech. Springer.

Clark, D (2016). Alibaba: The House That Jack Ma Built. Ecco.

Jacobsen, M (2013). The Business of Creativity: An Expert Guide to Starting and growing a business in the Creative Sector. Harrison House.

Jackson, P, Lowe, M, Millar, D, Mort, F (2000). Commercial Cultures: Economies, Practices, Spaces. Berg Publishers.

Millar, D (1987). Material culture and Mass Consumption. Blackwell.

Sivers, D (2014). China 2014: New Information and Cultural Insights Entrepreneurs Need to Start a Business in China. Wood Egg.

Justice, L (2011). Chinas Design Revolution. MIT Press.

Richard, R (2013). How to Start a Creative Business- A glossary of over 130 Terms for the Creative Entrepreneur. David and Charles.

Tse, E (2015). China's Disruptors: How Alibaba, Xiaomi, Tencent, and Other Companies are Changing the Rules of Business. Penguin.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal