Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically interpret different sources and bodies of knowledge to advance ethical and sustainability responsibilities practices related to fashion marketing and branding.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to identify and evaluate complex fashion marketing and branding sector issues and problems.
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- identify and evaluate key global fashion marketing, branding and consumer issues and trends and their impact on strategy development and fashion consumer behaviour.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- use self-reflection to consider inclusive, ethical and sustainable professional development opportunities
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Private study hours | 126 |
Teaching | 24 |
Total study time | 150 |
Resources & Reading list
General Resources
Other Online University General Resources:. 1. The Student Hub for advice and support 24/7 General Resource Description: https://www.southampton...dentservices/index.page 2. I-Solutions for digital support General Resource Description: https://www.southampton...ons/students/index.page 3. JISC Digital Capabilities General Resource Description: https://sotonac.sharepo...Student-Help-Guide.aspx 4. Virtual Learning Environment and VPN General Resource Description: https://sotonac.sharepo...VirtualEnvironment.aspx https://knowledgenow.so...c.uk/Articles/KB0011610 5. Library General Resource Description: https://library.soton.ac.uk/homepage 6. The Academic Skills Library page for study skills support: General Resource Description: http://library.soton.ac.uk/sash 7. LinkedIn Learning General Resource Description: https://sotonac.sharepo...InLearningatSouthampton 8. Digital Learning resource for students to access digital support General Resource Description: https://www.southampton...tal-learning/index.page 9. Academic Integrity issues: General Resource Description: http://library.soton.ac...t-is-academic-integrity 10. Harvard citing and referencing systems, including cite-them-right online resource: General Resource Description: http://library.soton.ac.uk/sash/referencing
Internet Resources
The Sustainable Fashion Journal.
Journal Articles
Solomon, M.R. (2018). Consumer Behaviour Buying, Having and Being.
Rath, P.M., Petrizzi, R. and Gill, P. (2016). Marketing fashion : a global perspective.
Divita, L. et al. (2023). The Why of the Buy : Consumer Behavior and Fashion Marketing.
Brooksworth, F., Mogaji, E. and Bosah, G (2023). Fashion marketing in emerging economies.
Textbooks
Bazaki, E., & Wanick, V (2023). Reinventing fashion retailing digitalising, gamifying, entrepreneuring. Springer International Publishing AG.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
In-class activities
- Assessment Type: Formative
- Feedback: Feedback and feed-forward will be given on the in-class activities throughout the semester
- Final Assessment: No
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Digital project | 50% |
Reflective report | 50% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Reflective report | 50% |
Digital project | 50% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Reflective report | 50% |
Digital project | 50% |