Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically analyse examples and case studies relevant to luxury brand management.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- demonstrate accurate and effective academic research and communication skills.
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- demonstrate critical understanding of the context of luxury through an exploration and analysis of luxury ideas, formulating your own explanation of luxury today.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to critically examine academic ideas and debates related to luxury brand management.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Teaching | 24 |
| Independent Study | 126 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
Journal of Brand Management.
Business Horizons.
Harvard Business Review.
Luxury: History Culture and Consumption.
Journal of Consumer Research.
Journal of Marketing.
Journal of Business Research.
International Journal of Market Research.
Journal of Fashion Marketing and Management.
Journal of Marketing Communications.
European Journal of Marketing .
Textbooks
Hoffmann, J, & Coste-Maniere, I (2012). Global luxury trends; Innovative strategies for emerging markets. London, UK: Palgrave Macmillan.
Kapferer, J.N. & Bastien, V (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London, UK: Kogan Page.
Thomas, D (2007). Deluxe: How Luxury Lost Its Luster. New York, US: Penguin Press.
Ricca, M. & Robin, R (2012). Meta-luxury: Brand and the Culture of Excellence. London, UK: Palgrave Macmillan.
Chevalier, M & Gutsatz, M (2012). Luxury retail management: how the world's top brands provide quality product and service support. Singapore: John Wiley & Sons.
Gardetti, M. Giron, M & Maria, E (2016). Sustainable Luxury and Social Entrepreneurship Volume II: More Stories from the Pioneers.. London, UK: Greenleaf Publishing Limited.
McNeil, P. & Riello, G (2016). Luxury: A Rich History. Oxford: Oxford University Press.
Armitage, J & Roberts, J (2016). Critical Luxury Studies: Art, Design & Media. Edinburgh: Edinburgh University Press.
Calefato, P (2015). Luxury: fashion, lifestyles and excess. London, UK: Bloomsbury.
Hoffmann, J, & Coste-Maniere, I (2011). Luxury strategy in action. Basingstoke: Palgrave Macmillan.
Silverstein, M., Fiske, N & Butman, J (2005). Trading up: why consumers want new luxury goods-and how companies create them. New York, US: Portfolio.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Group work
- Assessment Type: Formative
- Feedback: Verbal feedback via tutor and peers
- Final Assessment: No
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |