Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically analyse examples and case studies relevant to luxury brand management.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- demonstrate accurate and effective academic research and communication skills.
Disciplinary Specific Learning Outcomes
Having successfully completed this module you will be able to:
- demonstrate critical understanding of the context of luxury through an exploration and analysis of luxury ideas, formulating your own explanation of luxury today.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to critically examine academic ideas and debates related to luxury brand management.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Teaching | 24 |
| Independent Study | 126 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
Harvard Business Review.
Journal of Brand Management.
European Journal of Marketing .
International Journal of Market Research.
Journal of Marketing Communications.
Journal of Fashion Marketing and Management.
Journal of Marketing.
Journal of Business Research.
Journal of Consumer Research.
Business Horizons.
Luxury: History Culture and Consumption.
Textbooks
Ricca, M. & Robin, R (2012). Meta-luxury: Brand and the Culture of Excellence. London, UK: Palgrave Macmillan.
Hoffmann, J, & Coste-Maniere, I (2011). Luxury strategy in action. Basingstoke: Palgrave Macmillan.
Calefato, P (2015). Luxury: fashion, lifestyles and excess. London, UK: Bloomsbury.
Gardetti, M. Giron, M & Maria, E (2016). Sustainable Luxury and Social Entrepreneurship Volume II: More Stories from the Pioneers.. London, UK: Greenleaf Publishing Limited.
Thomas, D (2007). Deluxe: How Luxury Lost Its Luster. New York, US: Penguin Press.
Chevalier, M & Gutsatz, M (2012). Luxury retail management: how the world's top brands provide quality product and service support. Singapore: John Wiley & Sons.
Silverstein, M., Fiske, N & Butman, J (2005). Trading up: why consumers want new luxury goods-and how companies create them. New York, US: Portfolio.
Kapferer, J.N. & Bastien, V (2012). Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. London, UK: Kogan Page.
McNeil, P. & Riello, G (2016). Luxury: A Rich History. Oxford: Oxford University Press.
Armitage, J & Roberts, J (2016). Critical Luxury Studies: Art, Design & Media. Edinburgh: Edinburgh University Press.
Hoffmann, J, & Coste-Maniere, I (2012). Global luxury trends; Innovative strategies for emerging markets. London, UK: Palgrave Macmillan.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Group work
- Assessment Type: Formative
- Feedback: Verbal feedback via tutor and peers
- Final Assessment: No
- Group Work: Yes
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Illustrated essay | 100% |