Module overview
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the sources of information and contexts relevant to a target audience.
- the processes involved in the production, distribution, exhibition, reception, and consumption of selected types of digital output.
- how to apply the skills and theoretical frameworks studied during your degree to the benefit of society.
- the contexts in which digital media artefacts function.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- comment on the agenda and priorities of professional practitioners and other social actors.
- demonstrate an ability to work with appropriate digital media tools.
- design and critique social and digital media artefacts whether this is your own work, that of your peer group, or of a professional practitioner.
- locate, synthesise, evaluate and organise information when critically engaging with social media and societal issues.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- manage an independent research project effectively.
- work to fulfil a specific brief.
- reflect on your own capabilities in the context of independent learning and professional development.
- match a digital artefact to its target audience.
Subject Specific Practical Skills
Having successfully completed this module you will be able to:
- advise on some of the technical and socio-cultural aspects of digital media design and production and be able to offer a critical review of professionally produced materials.
Syllabus
Learning and Teaching
Teaching and learning methods
| Type | Hours |
|---|---|
| Workshops | 50 |
| Independent Study | 100 |
| Total study time | 150 |
Resources & Reading list
Journal Articles
Leah Scolere, Urszula Pruchniewska, Erin Duffy (2018). Constructing the platform-specific self-brand: the labour of social media promotion. Social Media + Society, 4(3).
Textbooks
Robert McKee and Thomas Gerace (2018). Storynomics: Story-Driven Marketing in the Post-Advertising World. NY: Grand Central.
Stuart Hall et. al. (2013). Policing the crisis: mugging, the state and law and order. Basingstoke: Palgrave Macmillan.
Geert Lovink (2011). Networks without a cause: a critique of social media. Cambridge, UK/Malden, MA: Polity Press.
Angela McRobbie (2016). Be Creative. Making a Living in the New Culture Industries. Cambridge, UK/Malden, MA: Polity Press.
Christian Fuchs (2014). Social Media. A Critical Introduction. Los Angeles/London/New Delhi/Singapore/Washington DC: SAGE.
Annmarie Hanlon (2019). Digital Marketing: Strategic Planning & Integration,. London: SAGE.
Simon Lindgren (2017). Digital Media and Society. London: SAGE.
Félix Guattari (2014). The Three Ecologies. Bloomsbury Academic.
Matthew Fuller (2008). Software Studies. A Lexicon. Cambridge, MA: MIT Press.
Wendy Hui Kyong Chun (2016). Updating to remain the same. Habitual New Media. Cambridge, MA: MIT Press.
Assessment
Assessment strategy
In this module there will be three assessment tasks that will assist you in gaining an understanding of how to design, manage, and evaluate social media strategy. First, you will produce a social media audit; second, you will respond to a social media crisis; and third, you will generate a social media strategy in response to a client brief.Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Briefing document | 20% |
| Audit | 40% |
| Report | 40% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Briefing document | 20% |
| Audit | 40% |
| Report | 40% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Report | 40% |
| Briefing document | 20% |
| Audit | 40% |
Repeat Information
Repeat type: Internal