Digital Technologies in Business

Module overview

Digital technologies ranging from the Internet to cloud computing, artificial intelligence, etc. are often not just a key part of organisational operations; they also create opportunities for developing new digital businesses and their applications can have a profound impact on society at large. The focus of the module is to help students understand the evolution, implementation and impact of digital technologies as well as digital business transformation, strategies and models. In addition, the module will discuss emerging digital trends and innovation.

Students will have the opportunity to learn about basic concepts of digital technologies and information systems as well as their role in organisations and society. The module will also examine how digital technology is reshaping product markets and services, business models, organisational structures and relationships between organisations and their customers.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

key digital technology concepts and trends;
the interconnected relationship between digital technology and innovation;
the use of digital technologies to develop, transform and manage business solutions.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

apply digital thinking in an organisational or societal problem context.
analyse problems and identify appropriate solutions;
communicate complex digital concepts effectively, in oral or written form;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

appreciate the impact of digital technologies on business and society;
understand and apply appropriate information systems theories;
understand the process of developing digital businesses.

Learning and Teaching

Teaching and learning methods

Teaching methods include:

Lectures
Interactive case studies
Problem-solving activities
Directed reading
Private/guided study

Learning activities include:

Introductory lectures
Case study/problem solving activities
In class debate and discussion
Private study
Use of video and online materials.

Study time
Type	Hours
Follow-up work	58
Revision	16
Completion of assessment task	22
Preparation for scheduled sessions	20
Seminar	10
Lecture	24
Total study time	150

Resources & Reading list

Textbooks

Beynon-davies, P. (2013). Business Information Systems. Palgrave.

Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy? and How to Make Them Work for You. WW Norton & Company.

Laudon, J., & Laudon, K. C. (2016). Essentials of MIS, Global Edition. Pearson.

Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital business and e-commerce management. Pearson.

Bocij, P., Greasley, A. & Hickie, S. (2015). Business Information Systems: Technology, Development and Management for the E-Business (5th ed). FT Prentice Hall.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Examination In-class activities

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Examination	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Examination	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Examination	100%

Repeat Information

Repeat type: Internal & External