Digital technologies ranging from the Internet to cloud computing, artificial intelligence, etc. are often not just a key part of organisational operations; they also create opportunities for developing new digital businesses and their applications can have a profound impact on society at large. The focus of the module is to help students understand the evolution, implementation and impact of digital technologies as well as digital business transformation, strategies and models. In addition, the module will discuss emerging digital trends and innovation.
Students will have the opportunity to learn about basic concepts of digital technologies and information systems as well as their role in organisations and society. The module will also examine how digital technology is reshaping product markets and services, business models, organisational structures and relationships between organisations and their customers.