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Courses / Modules / MANG2044 Marketing Communications and Media Management

Marketing Communications and Media Management

When you'll study it
Semester 2
CATS points
ECTS points
Level 5
Module lead
Jaywant Singh
Academic year

Module overview

In this module you will learn about the different marketing communications tools available to marketers, including how they may be integrated with digital communications and the psychology behind them. You will also learn about the essence of creative approaches, about managing marketing communications and media planning, and about the importance of measuring marketing communications.

Linked modules

Pre-requisite: MANG2070