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Courses / Modules / MANG2045 Services Value for Digital Managers

Services Value for Digital Managers

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Karen Clinkard
Academic year
2021-22

Module overview

This marketing module is designed to build upon the understanding of marketing principles gained in introductory marketing classes. It examines how to manage aspects of services marketing and value within the context of digital marketing activities. Hence, it aims to provide practical and analytical guidance for increasing value for both customers and the organisation in a digital landscape.

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