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Digital Marketing

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Carmen-Monica Mihalache
Academic year
2021-22

Module overview

Important revolutions in communication emerged from long-term visions of freedom of expression, sharing ideas and connecting civilizations and knowledge for the benefit of societies – large or niche ones. The digital age transformed the communication process, requiring new business strategies, efficient planning, and acute understanding of the latest dimensions in technological advancement. The module will introduce students to the planned integrated marketing strategies, a methodical, critical and planned perspective on how to use the new techniques effectively in the actual digital business environment.

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