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Courses / Modules / MANG2096 The Lean Startup

The Lean Startup

When you'll study it
Semester 2
CATS points
ECTS points
Level 5
Module lead
David Baxter
Academic year

Module overview

This module aims to introduce you to the theory and practice of the Lean Startup methodology, a hypothesis driven experimental model of entrepreneurship. Unlike other entrepreneurship modules, this module requires that you evaluate a provided idea, rather than developing one yourself. You will be introduced to the Lean Startup methodology in a series of lectures and seminars, including a number of practical methods and tools which you can apply in a project. In teams, you will seek to obtain customer feedback on a provided product or service prototype. You will then propose design changes based on that feedback. Your individual assessment will evaluate your team’s application of the Lean Startup method, and critically evaluate the method itself.