Module overview
Strategic management is central to the operation of a variety of businesses in different sectors and environments. The creation of a strategy and the management of its implementation are important in developing businesses that can create and sustain a competitive advantage. In a competitive global environment, understanding strategic principles, tools for analysis and techniques for implementation are of great importance to managers, to assist them in enhancing firm performance. This module will provide you with an overview of issues relevant to corporate and business strategy. It aims to introduce and evaluate major concepts and techniques of strategic analysis, strategy formulation, strategic actions/choices and strategy implementation. Students are encouraged to analyse and think critically as well as apply some of the introduced concepts and tools. You will be encouraged to develop your knowledge of strategic management by gaining an intellectual appreciation and understanding of the differing schools of strategic thought, which will in turn underpin subject understanding. An intellectual application of these theories together with the self-development of your own ideas will be utilised to demonstrate transferability of skills via a series of practical case applications.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- obtain, analyse and apply information from a variety of sources in the public domain;
- embrace new ideas and awareness of alternatives which should be evaluated;
- work collectively as an effective and efficient group member, including, where appropriate, organising, guiding and motivating others;
- plan and enact the successful completion of a personal workload; communicate and justify arguments within reports.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- develop skills in generating alternative solutions to complex problem areas, underpinning each with a supportive and well researched rationale in order to achieve critical success;
- evaluate these solutions, analysing the impact of potential outcomes on the various stakeholder groups;
- assess the contribution of strategic leadership to managing the process of strategic change.
- analyse alternative strategies for business development in differing operating contexts;
- assess the importance of structure, design, culture and working environment to effective strategic management;
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- the key dimensions of strategic management – Analysis, Evaluation, Choice & Implementation;
- organisations’ ability to implement chosen strategies and identify the areas requiring change.
- diagnostic, practical and creative skills to analyse and evaluate a range of business solutions in differing business contexts;
Syllabus
- Business Environment
- Strategic Capability
- Expectations and Purposes
- Business level Strategy and Corporate Strategy
- Innovation
- M&A and alliances
- Strategic choices and evaluation
- Organising for success
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- Lectures
- Classes
Learning activities include:
- Guided reading
- Video
- Case Study
- Private Study
- Interactive learning technologies
| Type | Hours |
|---|---|
| Follow-up work | 25 |
| Wider reading or practice | 25 |
| Preparation for scheduled sessions | 25 |
| Lecture | 24 |
| Revision | 25 |
| Completion of assessment task | 16 |
| Seminar | 10 |
| Total study time | 150 |
Resources & Reading list
Textbooks
Thompson, A., Peteraf, M., Gamble, J and Strickland, A (2020). Crafting and executing strategy: Text and cases. McGraw Hill.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Report Questions and answersSummative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Written assessment | 70% |
| Group report | 30% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Written assessment | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Report | 100% |
Repeat Information
Repeat type: Internal & External