Strategic Management

Module overview

Strategic management is central to the operation of a variety of businesses in different sectors and environments. The creation of a strategy and the management of its implementation are important in developing businesses that can create and sustain a competitive advantage. In a competitive global environment, understanding strategic principles, tools for analysis and techniques for implementation are of great importance to managers, to assist them in enhancing firm performance. This module will provide you with an overview of issues relevant to corporate and business strategy. It aims to introduce and evaluate major concepts and techniques of strategic analysis, strategy formulation, strategic actions/choices and strategy implementation. Students are encouraged to analyse and think critically as well as apply some of the introduced concepts and tools. You will be encouraged to develop your knowledge of strategic management by gaining an intellectual appreciation and understanding of the differing schools of strategic thought, which will in turn underpin subject understanding. An intellectual application of these theories together with the self-development of your own ideas will be utilised to demonstrate transferability of skills via a series of practical case applications.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

organisations’ ability to implement chosen strategies and identify the areas requiring change.
the key dimensions of strategic management – Analysis, Evaluation, Choice & Implementation;
diagnostic, practical and creative skills to analyse and evaluate a range of business solutions in differing business contexts;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

develop skills in generating alternative solutions to complex problem areas, underpinning each with a supportive and well researched rationale in order to achieve critical success;
assess the contribution of strategic leadership to managing the process of strategic change.
analyse alternative strategies for business development in differing operating contexts;
evaluate these solutions, analysing the impact of potential outcomes on the various stakeholder groups;
assess the importance of structure, design, culture and working environment to effective strategic management;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

embrace new ideas and awareness of alternatives which should be evaluated;
plan and enact the successful completion of a personal workload; communicate and justify arguments within the assessment
obtain, analyse and apply information from a variety of sources in the public domain;

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures • Classes Learning activities include: • Guided reading • Video • Case Study • Private Study • Interactive learning technologies

Study time
Type	Hours
Seminar	10
Lecture	24
Preparation for scheduled sessions	25
Completion of assessment task	16
Follow-up work	25
Wider reading or practice	25
Revision	25
Total study time	150

Resources & Reading list

Textbooks

Thompson, A., Peteraf, M., Gamble, J and Strickland, A (2020). Crafting and executing strategy: Text and cases. McGraw Hill.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Questions and answers

Assessment Type: Formative
Feedback: Results will be discussed thoroughly in real-time and feedbacks will be provided accordingly. Samples of exam scripts and coursework from previous years will be shown and discussed throughout the course.
Final Assessment: No
Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Examination	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Examination	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Exam	100%

Repeat Information

Repeat type: Internal & External