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The University of Southampton

MANG3008 Strategic Management

Module Overview

Strategic management is central to the operation of a variety of businesses in different sectors and environments. The creation of a strategy and the management of its implementation are important in developing businesses that can create and sustain a competitive advantage. In a competitive global environment, understanding strategic principles, tools for analysis and techniques for implementation are of great importance to managers, to assist them in enhancing firm performance. This module will provide you with an overview of issues relevant to corporate and business strategy. It aims to introduce and evaluate major concepts and techniques of strategic analysis, strategy formulation, strategic actions/choices and strategy implementation. Students are encouraged to analyse and think critically as well as apply some of the introduced concepts and tools. You will be encouraged to develop your knowledge of strategic management by gaining an intellectual appreciation and understanding of the differing schools of strategic thought, which will in turn underpin subject understanding. An intellectual application of these theories together with the self-development of your own ideas will be utilised to demonstrate transferability of skills via a series of practical case applications.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • the key dimensions of strategic management – Analysis, Evaluation, Choice & Implementation;
  • diagnostic, practical and creative skills to analyse and evaluate a range of business solutions in differing business contexts;
  • organisations’ ability to implement chosen strategies and identify the areas requiring change.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • develop skills in generating alternative solutions to complex problem areas, underpinning each with a supportive and well researched rationale in order to achieve critical success;
  • evaluate these solutions, analysing the impact of potential outcomes on the various stakeholder groups;
  • analyse alternative strategies for business development in differing operating contexts;
  • assess the importance of structure, design, culture and working environment to effective strategic management;
  • assess the contribution of strategic leadership to managing the process of strategic change.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • obtain, analyse and apply information from a variety of sources in the public domain;
  • embrace new ideas and awareness of alternatives which should be evaluated;
  • work collectively as an effective and efficient group member, including, where appropriate, organising, guiding and motivating others;
  • plan and enact the successful completion of a personal workload; communicate and justify arguments within reports.


• Business Environment • Strategic Capability • Expectations and Purposes • Business level Strategy and Corporate Strategy • Innovation • M&A and alliances • Strategic choices and evaluation • Organising for success

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Lectures • Classes Learning activities include: • Guided reading • Video • Case Study • Private Study • Interactive learning technologies

Preparation for scheduled sessions25
Follow-up work25
Wider reading or practice25
Completion of assessment task16
Total study time150

Resources & Reading list

Thompson, A., Peteraf, M., Gamble, J and Strickland, A (2020). Crafting and executing strategy: Text and cases. 



Questions and answers


MethodPercentage contribution
Group report  (3000 words) 30%
Written assessment 70%


MethodPercentage contribution
Report 100%


MethodPercentage contribution
Written assessment  (2 hours) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:


Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the mandatory/additional reading text as appropriate.

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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