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Courses / Modules / MANG3053 Customer Insight

Customer Insight

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 6
Module lead
Weisha Wang

Module overview

This module will clarify the links between: identifying characteristics of consumers that can be measured or understood; the methods to measure or understand those characteristics; and how such measurements and understanding support marketing decision-making. It will focus upon how ubiquitous data from Internet can be used to understand and gain insight into consumption patterns and customer behaviour.

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