Courses / Modules / MANG3054 Marketing in the Digital Age

Marketing in the Digital Age

When you'll study it
Semester 1
CATS points
ECTS points
Level 6
Module lead
Hongfei Liu
Academic year

Module overview

The focus of this module is on the effectiveness of marketing in the context of today’s rapidly changing digital business environment. Marketing in the Digital Age offers an evolutionary, ‘digital’ perspective, beginning with its origins in customer relationship management, followed the continuing impact of web technologies, to the application of state-of-the-art digital technologies to analyse active, real-time, consumer decision making. In doing this, it considers the implications for more traditional marketing concepts in the digital age, as the Marketing landscape evolves.

This module is not available to Students taking Modules: MANG1023 Strategic Marketing Decisions or MANG2039 Strategic Marketing Decisions.