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Courses / Modules / MANG3057 Measuring Marketing Effectiveness

Measuring Marketing Effectiveness

When you'll study it
Semester 1
CATS points
ECTS points
Level 6
Module lead
Robert Angell
Academic year

Module overview

In the contemporary business environment, data-based marketing is constantly increasing in importance. Being able to measure marketing performance and demonstrate how effectively marketing is conducted in organisations has also become a source of performance differentials between companies. This module introduces and discusses key marketing metrics for evaluating marketing effectiveness, providing insights into and teaching useful skills for managing marketing performance in organisations.