Technological innovation is increasingly recognised as one of the most important sources of sustainable competitive advantage for businesses around the world. However, building an organization which can successfully and repeatedly create technological innovation for markets is a daunting managerial challenge, with many businesses failing to deliver. This module looks at the practices and processes of successful technological innovation management. This module will be of interest to students seeking to develop their own business, or who plan on working in dynamic, technology-driven businesses.
Over the duration of the module, five main aspects will be covered: the general aspects of technological innovation, the process of diffusion of innovation, strategies to effectively protect technological innovations, barriers to innovation activity and innovation failure. The focus will be on new and established companies, in addition to firms that have been successful and unsuccessful in the introduction and diffusion of new technological innovations.