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Analytics in Action

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 6
Module lead
Libo Li
Academic year
2021-22

Module overview

This course provides part of the essential knowledge and skills required for conducting the Final Project module in the final year.

Having learnt the basic techniques and principles of business analytics in previous modules, this module will introduce you to a number of advanced applications of business analytics in practice. These include pricing and revenue management, credit scoring, big data solutions and technologies, and advanced models to extract complex non-linear patterns from large amounts of diverse data. The focus will be on the underlying principles, modelling methodologies, and implementation using appropriate software packages.

Linked modules

Pre-requisite: MANG3056

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