Module overview
This module serves as the final project/dissertation for the students studying Business Analytics and Business Analytics with Placement Year. The final project provides you with the opportunity to conduct a large piece of research work on a topic of interest to you using the Analytics techniques covered on the programme, culminating in the preparation of a 10,000-word dissertation describing your work. Unlike a standard dissertation, you will investigate a business problem or issue identified by a real organisation, with real datasets. The topic of your final project can either be a practical business problem suggested by your supervisor or yourself, if you have a very strong idea for a potential project.
Aims and Objectives
Learning Outcomes
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- solve problems based on data and observation;
- communicate effectively.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- understand the key concepts of problem structuring and formulation;
- understand the issues and difficulties of dealing with real datasets;
- explain various research strategies that must be taken in dealing with the problem.
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- critically evaluate the chosen techniques and methodologies, highlighting reliability, validity and limitations, and identify opportunities for further research;
- justify the selection of a chosen problem from the final project;
- integrate theoretical concepts developed throughout your undergraduate learning programme and managerial practice.
- conduct an extended investigation using various business analytics techniques;
Syllabus
Essentially, the final project is a test of your ability to create, on your own initiative, a text which demonstrates a thorough understanding of how Analytics techniques can be used to help solve a particular organisational problem. You will be assigned a supervisor to advise you on how to approach the final project work, but it is your responsibility to manage and undertake the necessary work. There is no set pattern of study; you proceed at your own pace. However, the following elements will feature:
- Identifying and agreeing a suitable topic for study with the supervisor
- Formulating the research questions, aims and objectives;
- Identifying and collect extra information if needed
- Applying various business analytics techniques and methodologies to formulate a solution
- Linking research outcomes to current theory and practice;
- Effective communication documents.
Learning and Teaching
Teaching and learning methods
Teaching methods include:
- Private study
- Guided study and research activity as advised by personal supervisor
- Practical experience
- Personal reflection
However, other teaching and activities may be undertaken by some students depending on their particular project.
Learning activities include:
- Private study guided by the unit handbook
- Guided study and research activity as advised by personal supervisor
- Practical experience
- Personal reflection
Type | Hours |
---|---|
Completion of assessment task | 139 |
Project supervision | 6 |
Wider reading or practice | 100 |
Revision | 45 |
Preparation for scheduled sessions | 10 |
Total study time | 300 |
Resources & Reading list
General Resources
Access to SAS Base Package.
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Supervision sessions
- Assessment Type: Formative
- Feedback: Students will receive written feedback on a sample of report chapters. Feedback will also be provided during supervisory meetings.
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Report | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Report | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Report | 100% |
Repeat Information
Repeat type: Internal & External