Final Project

Module overview

This module serves as the final project/dissertation for the students studying Business Analytics and Business Analytics with Placement Year. The final project provides you with the opportunity to conduct a large piece of research work on a topic of interest to you using the Analytics techniques covered on the programme, culminating in the preparation of a 10,000-word dissertation describing your work. Unlike a standard dissertation, you will investigate a business problem or issue identified by a real organisation, with real datasets. The topic of your final project can either be a practical business problem suggested by your supervisor or yourself, if you have a very strong idea for a potential project.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

explain various research strategies that must be taken in dealing with the problem.
understand the key concepts of problem structuring and formulation;
understand the issues and difficulties of dealing with real datasets;

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

integrate theoretical concepts developed throughout your undergraduate learning programme and managerial practice.
conduct an extended investigation using various business analytics techniques;
justify the selection of a chosen problem from the final project;
critically evaluate the chosen techniques and methodologies, highlighting reliability, validity and limitations, and identify opportunities for further research;

Transferable and Generic Skills

Having successfully completed this module you will be able to:

solve problems based on data and observation;
communicate effectively.

Learning and Teaching

Teaching and learning methods

Teaching methods include:

Private study
Guided study and research activity as advised by personal supervisor
Practical experience
Personal reflection

However, other teaching and activities may be undertaken by some students depending on their particular project.

Learning activities include:

Private study guided by the unit handbook
Guided study and research activity as advised by personal supervisor
Practical experience
Personal reflection

Study time
Type	Hours
Revision	45
Wider reading or practice	100
Preparation for scheduled sessions	10
Completion of assessment task	139
Project supervision	6
Total study time	300

Resources & Reading list

General Resources

Access to SAS Base Package.

Assessment

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Supervision sessions

Summative

This is how we’ll formally assess what you have learned in this module.

Breakdown
Method	Percentage contribution
Report	100%

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Breakdown
Method	Percentage contribution
Report	100%

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Breakdown
Method	Percentage contribution
Report	100%

Repeat Information

Repeat type: Internal & External