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The University of Southampton

MANG3074 Final Project

Module Overview

This module serves as the final project/dissertation for the students studying Business Analytics and Business Analytics with Placement Year. The final project provides you with the opportunity to conduct a large piece of research work on a topic of interest to you using the Analytics techniques covered on the programme, culminating in the preparation of a 10,000-word dissertation describing your work. Unlike a standard dissertation, you will investigate a business problem or issue identified by a real organisation, with real datasets. The topic of your final project can either be a practical business problem suggested by your supervisor or yourself, if you have a very strong idea for a potential project.

Aims and Objectives

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

  • understand the issues and difficulties of dealing with real datasets;
  • understand the key concepts of problem structuring and formulation;
  • explain various research strategies that must be taken in dealing with the problem.
Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

  • justify the selection of a chosen problem from the final project;
  • conduct an extended investigation using various business analytics techniques;
  • critically evaluate the chosen techniques and methodologies, highlighting reliability, validity and limitations, and identify opportunities for further research;
  • integrate theoretical concepts developed throughout your undergraduate learning programme and managerial practice.
Transferable and Generic Skills

Having successfully completed this module you will be able to:

  • solve problems based on data and observation;
  • communicate effectively.


Essentially, the final project is a test of your ability to create, on your own initiative, a text which demonstrates a thorough understanding of how Analytics techniques can be used to help solve a particular organisational problem. You will be assigned a supervisor to advise you on how to approach the final project work, but it is your responsibility to manage and undertake the necessary work. There is no set pattern of study; you proceed at your own pace. However, the following elements will feature: • Identifying and agreeing a suitable topic for study with the supervisor • Formulating the research questions, aims and objectives; • Identifying and collect extra information if needed • Applying various business analytics techniques and methodologies to formulate a solution • Linking research outcomes to current theory and practice; • Effective communication documents.

Learning and Teaching

Teaching and learning methods

Teaching methods include: • Private study • Guided study and research activity as advised by personal supervisor • Practical experience • Personal reflection However, other teaching and activities may be undertaken by some students depending on their particular project. Learning activities include: • Private study guided by the unit handbook • Guided study and research activity as advised by personal supervisor • Practical experience • Personal reflection

Preparation for scheduled sessions10
Wider reading or practice100
Completion of assessment task139
Project supervision6
Total study time300

Resources & Reading list

Access to SAS Base Package. 



Supervision sessions


MethodPercentage contribution
Report  ( words) 100%


MethodPercentage contribution
Report  (10000 words) 100%


MethodPercentage contribution
Report  (10000 words) 100%

Repeat Information

Repeat type: Internal & External


Costs associated with this module

Students are responsible for meeting the cost of essential textbooks, and of producing such essays, assignments, laboratory reports and dissertations as are required to fulfil the academic requirements for each programme of study.

In addition to this, students registered for this module typically also have to pay for:

Books and Stationery equipment

Recommended texts for this module may be available in limited supply in the University Library and students may wish to purchase the core/ recommended text as appropriate

Please also ensure you read the section on additional costs in the University’s Fees, Charges and Expenses Regulations in the University Calendar available at

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