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Courses / Modules / MANG3096 Advanced Digital Marketing

Advanced Digital Marketing

When you'll study it
Semester 2
CATS points
ECTS points
Level 6
Module lead
Carmen-Monica Mihalache
Academic year

Module overview

This module aims to develop an understanding of the major issues facing marketers in the rapidly growing area of online marketing, with an emphasis on the managerial implications of evolving business models and the associated new marketing applications. Students will acquire specialist knowledge in a rapidly developing subject area where employers are reporting significant skills shortages. This includes data-driven marketing and the understanding of the tools and applications that can be applied to different types of marketing challenges. Students on this module will be given real-life unstructured marketing problems to work on and solve. They will be required to draw on leading-edge academic research and industry-based thought leadership to approach challenges in creative ways.

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