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Courses / Modules / MANG3105 International Business

International Business

When you'll study it
Semester 2
CATS points
ECTS points
Level 6
Module lead
Taposh Roy
Academic year

Module overview

The module introduces key theories of international business, including the determinants and the impact of international trade, foreign market entry strategy and regional integration. This theoretical understanding will then be illustrated and examined by reference to the way multinational companies develop and implement their international strategies. Particular attention will be devoted to the role played by the international business environment and to key strategic management issues such international marketing and HR strategies.