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Courses / Modules / MANG3111 Strategic Brand Management

Strategic Brand Management

When you'll study it
Semester 2
CATS points
ECTS points
Level 6
Module lead
Paurav Shukla
Academic year

Module overview

This module builds on your prior marketing and strategy knowledge by focusing on the particular domain of brand management. The module highlights the ubiquitous presence of brands in our lives and how it can be used as an essential part of formulating a competitive strategic position in today’s marketplace that takes into account the organization, customers and society at large. The module will particularly focus on consumer driven brand management and explore how sustainable brand equity can be developed through cutting-edge frameworks, concepts and tools that are utilized across industries and nations within offline and online contexts.