Module overview
Aims and Objectives
Learning Outcomes
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- Analyse business opportunities and practices in emerging markets;
- Critically reflect on global strategies related to emerging markets.
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- Use a wide range of intellectual ideas and analytical thinking to enrich your arguments;
- Collect and critically evaluate qualitative and quantitative information;
- Demonstrate written communication skills;
- Use library and other resources effectively, and apply bibliographical skills.
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- The role of emerging markets in international business;
- The opportunities and challenges for doing business in emerging markets;
- Competitive strategies of multinational enterprises and local firms in emerging markets.
Syllabus
Learning and Teaching
Teaching and learning methods
Type | Hours |
---|---|
Preparation for scheduled sessions | 24 |
Seminar | 10 |
Completion of assessment task | 50 |
Lecture | 24 |
Independent Study | 40 |
Total study time | 148 |
Resources & Reading list
Textbooks
Grosse, R. (2021). Emerging markets: Strategies for competing in the global value chain. Kogan Page.
Govindarajan, V. and Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Review Press.
Ramamurti, R., and Singh, J. V. (2009). Emerging multinationals in emerging markets. Cambridge University Press.
Khanna, T., Palepu, K.G., and Bullock, R.J. (2010). Winning in emerging markets: A road map for strategy and execution. Boston. Harvard Business Press.
Gonclaves, M., Alves, J., and Arcot R. (2015). Doing business in emerging markets: Roadmap for success. Business Expert Press.
Goncalves, M. and Majlergaard, F. (2016). Leveraging cultural diversity in emerging markets. Business Expert Press.
Assessment
Summative
This is how we’ll formally assess what you have learned in this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
Method | Percentage contribution |
---|---|
Individual Coursework | 100% |
Repeat Information
Repeat type: Internal & External