Globalisation of Emerging Markets

Learning Outcomes

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Analyse business opportunities and practices in emerging markets;
• Critically reflect on global strategies related to emerging markets.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Use library and other resources effectively, and apply bibliographical skills.
• Use a wide range of intellectual ideas and analytical thinking to enrich your arguments;
• Demonstrate written communication skills;
• Collect and critically evaluate qualitative and quantitative information;

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• Competitive strategies of multinational enterprises and local firms in emerging markets.
• The role of emerging markets in international business;
• The opportunities and challenges for doing business in emerging markets;

The topics covered in this module will include:

• Characteristics of emerging markets
• The role of emerging markets in the global economy
• Institutional voids
• Competition in emerging markets
• Emerging market multinational enterprises
• Emerging market and innovation

Teaching and learning methods

Teaching and learning methods include lectures, seminars, group discussions, and self-directed learning.

The concepts and theories about emerging markets will be introduced in a series of lectures, directed reading, videos and class discussion. Seminars will allow students to discuss case studies through applying relevant concepts and theories.

Resources & Reading list

Textbooks

Govindarajan, V. and Trimble, C. (2012). Reverse innovation: Create far from home, win everywhere. Harvard Business Review Press.

Goncalves, M. and Majlergaard, F. (2016). Leveraging cultural diversity in emerging markets. Business Expert Press.

Khanna, T., Palepu, K.G., and Bullock, R.J. (2010). Winning in emerging markets: A road map for strategy and execution. Boston. Harvard Business Press.

Gonclaves, M., Alves, J., and Arcot R. (2015). Doing business in emerging markets: Roadmap for success. Business Expert Press.

Grosse, R. (2021). Emerging markets: Strategies for competing in the global value chain. Kogan Page.

Ramamurti, R., and Singh, J. V. (2009). Emerging multinationals in emerging markets. Cambridge University Press.

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.

Repeat Information

Repeat type: Internal & External