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Courses / Modules / MANG6260 Marketing Data Science

Marketing Data Science

When you'll study it
Semester 2
CATS points
ECTS points
Level 7
Module lead
Carmen-Monica Mihalache
Academic year

Module overview

This module focuses on in-depth and advanced statistical tools for analysing big data. The module uses real raw data (as well as big data) that require knowledge of data pre-processing prior to systematic data analysis. This includes using suitable analytical statistical tools (e.g. R, SAS, etc.). The module will focus on how different advanced statistical techniques could be used in the marketing analytics area.

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