Module overview
The emergence of the digital economy has unlocked new opportunities for businesses, while simultaneously creating new modes of competition in both ‘traditional’ and new sectors of the economy. Many organisations are becoming increasingly more ‘digital’, in order to capture value from new innovations, by cutting costs, enhancing performance and delivering new services. Identifying multiple technologies which can be integrated within businesses, coupled to the development of new digital strategies is central to corporate success, although this can often be a complex task. Managers need to be able to appreciate the capabilities of digital technologies, but also the organisational context in which they will be embedded. This module provides insight into the emergence of digital business, key concepts, technologies, and strategic organisation. Students will develop a strategic plan for a ‘traditional’ business which could adopt digital technologies and strategies, and will present the plan as a business pitch. This module will be of particular interest to students planning on working in digital businesses, or working in management consultancies.