Courses / Modules / MANG6339 Digital Entrepreneurship

Digital Entrepreneurship

When you'll study it
Semester 1
CATS points
ECTS points
Level 7
Module lead
Sunyu Chai
Academic year

Module overview

The emergence of the digital economy has unlocked new opportunities for entrepreneurs, leading to the creation of new business models, innovations and value in data driven sectors. The digital economy initially stemmed from the technology sector, but as new tools and techniques have become more accessible and widespread, new digital enterprises and entrepreneurs have begun to emerge in a variety of sectors. Entrepreneurs have been particularly keen to locate opportunities where digital business models can be created to unleash disruptive innovation, with serial venturing teams becoming digital entrepreneurs. Considerable wealth has been accumulated through digital entrepreneurship,but developing successful and sustainable ventures is a complex task. This module provides insight into the emergence of digital entrepreneurship, key concepts, business models and the resources needed to develop successful ventures. Students will develop a business plan for a digital enterprise as part of a venture team and will present this plan in a business pitch. This module will be of interest to students planning on developing their own enterprise, or who intend on working in dynamic, digital businesses.