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Courses / Modules / MANG6342 Digital and Data-Driven Marketing

Digital and Data-Driven Marketing

When you'll study it
Semester 1
CATS points
10
ECTS points
5
Level
Level 7
Module lead
Paul Williams
Academic year
2021-22

Module overview

The focus of this module is on the nature of marketing in the context of today's rapidly changing business environment, which primarily means digital and data-driven marketing. The module will provide you with a broad overview of marketing theory and practice. Its emphasis is on where and how the organisation competes and, in doing this, highlights the strategic significance of marketing in the digital and data-driven age.

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