Module overview
The Marketing Practice-based Project provides an opportunity to undertake a sustained piece of individually developed project applied to a real-life marketing situation or problem which involves an extended, independent investigation. This module focuses on offering to students the possibility to critically analyse environments and situations with interest for marketing strategies, evaluating actual contexts, integrating them in theoretical frameworks, and proposing possible new practical approaches. The Marketing Practice-based Project is testing for creative methods of synthesis, structuring and communication of your investigation, which demonstrates a Masters level understanding of the particular topic.
Aims and Objectives
Learning Outcomes
Knowledge and Understanding
Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:
- how to apply concepts/techniques/frameworks from your taught modules to a real business problem.
- how to scope an independent study in your subject area, stating clear objectives and marketing problems to be investigated, ensuring that the dissertation addresses these problems and gives recommendations in the respective subject area(s);
Transferable and Generic Skills
Having successfully completed this module you will be able to:
- demonstrate the ability to interpret, conceptualise and critically evaluate reliable sources of information;
- present ideas and your line of thought in a well-structured and convincing manner;
- demonstrate the ability to synthesize information and findings;
- demonstrate the ability to collaborate and create a significant piece of work as part of a team.
- communicate effectively using various formats;
Subject Specific Intellectual and Research Skills
Having successfully completed this module you will be able to:
- structure recommendations in a pragmatic, rigorous and justified manner, critically analysing the alternative solutions;
- integrate a variety of theoretical concepts developed throughout your study;
- demonstrate the ability to select a suitable topic for investigation, appreciate its relationship with current developments in the respective subject area(s) and to define clear objectives or questions;
- critically evaluate appropriate information on the existing situation that presents the scale of the problem;
- critically evaluate the current marketing strategy, highlighting strengths, weaknesses, and identifying opportunities for further development;
- demonstrate the ability to synthesise ideas and findings.
- conduct an extended investigation of the problems detected;
Syllabus
Details of workshop sessions, deadlines and handing-in processes will be clarified in the Marketing Practice-based Project (MPP) Handbook provided as part of the module.
The following topics will feature:
-Selecting and developing your topic;
-Detecting business problems and questions, aims and objectives;
-Identifying, collecting, evaluating and analysing data and various sources of information in the evaluation of the current marketing strategy;
-presenting possible ideas on what the company/ organisation could and should do to solve the chosen problem;
-Linking recommendations to current theory and practice;
-Presentation and structure of your Marketing Practice-based Project
Detailed guidance notes and learning materials are contained within the module handbook.
Learning and Teaching
Teaching and learning methods
-Module designed to contain two learning methods: a self-directed study method and a group-led work;
-Guided study on the development and structure of the Marketing Practice-based Project as detailed in the corresponding module handbook;
-The Project Lead may recommend other tutorials or materials to aid the development of your Marketing Practice-based Project;
-this curriculum component will include a personal reflection on your learning.
| Type | Hours |
|---|---|
| Teaching | 21 |
| Independent Study | 584 |
| Total study time | 605 |
Resources & Reading list
General Resources
Handbook. You will receive the Marketing Practice-based Project Handbook in addition to a range of resources which are offered through workshops and supervision meetings
Assessment
Formative
This is how we’ll give you feedback as you are learning. It is not a formal test or exam.
Workshop activities
- Assessment Type: Formative
- Feedback:
- Final Assessment: No
- Group Work: No
Summative
This is how we’ll formally assess what you have learned in this module.
| Method | Percentage contribution |
|---|---|
| Final project | 100% |
Referral
This is how we’ll assess you if you don’t meet the criteria to pass this module.
| Method | Percentage contribution |
|---|---|
| Final project | 100% |
Repeat
An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.
| Method | Percentage contribution |
|---|---|
| Final project | 100% |