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Courses / Modules / MANG6523 International Marketing

International Marketing

When you'll study it
Semester 1
CATS points
ECTS points
Level 7
Module lead
Maria Lopez Lamelas
Academic year

Module overview

This module introduces you to the scope and role of marketing within national and international organisations and the dynamic business environment in which they operate. Many businesses today have expanded and are continuing to grow in the global arena in search of higher profits and market share. Their success largely depends on their ability to apply business concepts in foreign markets. Thus, marketing concepts and analytical frameworks which can be applied in international settings, will be presented to you throughout the module.