Marketing Analytics & Visualizations

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• How various analytical and visualization techniques can be used to uncover the potential of data to gain actionable insights and support marketing decisions.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Communicate ideas and arguments in various formats.
• Use specified software packages to conduct the marketing analytics techniques.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Critically analyse, interpret, organise and visualize quantitative data in synthetic visuals.
• Identify suitable approaches for incorporating insights into marketing tasks.
• Integrate, prepare, and manage quantitative data.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

Feedback

• Assessment Type: Formative
• Feedback: During tutorial sessions, students will discuss on assigned exercises and receive answers on their questions
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.