Skip to main content
Courses / Modules / MANG6539 Strategic Branding and Luxury Marketing

Strategic Branding and Luxury Marketing

When you'll study it
Semester 2
CATS points
ECTS points
Level 7
Module lead
Cheng Chen
Academic year

Module overview

This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition.