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Courses / Modules / MANG6539 Strategic Branding and Luxury Marketing

Strategic Branding and Luxury Marketing

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
TBC
Academic year
2021-22

Module overview

This module consists two components: strategic branding and luxury marketing. It focuses on the nature of competitiveness in a global context. It offers students the opportunity to understand a fundamental branding strategy and luxury marketing management. The emphasis is on exploring the role of branding and the development of a brand through strategic marketing and highlights the performance of a brand in the value competition.

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