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Integrated Marketing Communication Design

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
TBC
Academic year
2021-22

Module overview

During the course of the module, you explore the scope of marketing communications within the dynamic contextualized communication coexistence of digital and classical channels. More specifically, the module introduces key terms and concepts, current theories and practices with focus on the integration between digital and classical communication methods. Students are invited to explore the main factors that influence the success of marketing communications campaigns, the main Marketing Communications theoretical framework, followed by a series of discussions and case studies. Furthermore, students will be gradually guided to explore specific communication campaigns, and to create recommendations with focus on the planned and integrated perspectives within various marketing communication environments.

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