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Courses / Modules / MANG6577 Marketing in the Digital Age for Business

Marketing in the Digital Age for Business

When you'll study it
Semester 1
CATS points
15
ECTS points
7.5
Level
Level 7
Module lead
Maria Lopez Lamelas
Academic year
2024-25

Module overview

The focus of Marketing in the Digital Age is on the evolution of marketing in the context of today’s rapidly changing digital business environment. It examines how digital technologies have combined with advanced practitioner thinking to challenge and change the face of contemporary marketing theory and practice. The course specifically draws upon real cases and examples and is designed to give students a practical appreciation of cutting-edge practice.