Marketing in the Digital Age for Business

Learning Outcomes

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• Demonstrate effective written communication.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• Evaluate and apply digital marketing principles and techniques.
• Critically analyse and evaluate marketing concepts and approaches.

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• The continuing importance of customer engagement.
• The impact of digital technology on marketing in the digital age.
• Awareness of ethical issues arising from advanced technologies.

Formative

This is how we’ll give you feedback as you are learning. It is not a formal test or exam.

In-Class Questions and Answers

• Assessment Type: Formative
• Feedback:
• Final Assessment: No
• Group Work: No

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.