The Business of Music

Learning Outcomes

Knowledge and Understanding

Having successfully completed this module, you will be able to demonstrate knowledge and understanding of:

• music industry infrastructures (copyright management and cultivation).
• the ongoing impact of technology on the production, distribution, marketing and consumption of music.
• decent and ethical business practices that align with relevant UN Sustainable Development Goals (which may include decent work and economic growth, cultural diversity and gender equality, livable cities and communities, innovation and infrastructure, responsible production and consumption).
• product-market fit and how this relates to music industry contexts.

Subject Specific Intellectual and Research Skills

Having successfully completed this module you will be able to:

• understand and apply professional music industry terminology.
• research relevant music markets, audiences and platforms using established techniques of enquiry and analysis.

Transferable and Generic Skills

Having successfully completed this module you will be able to:

• demonstrate ability to synthesise current academic and industry literature and data.
• apply time management and goal setting tools to work individually and/or as part of a team.

This module introduces you to the economics of the music industry, particularly at the local level. Topics that typically will be covered in the module include:

• income streams and production costs
• legal aspects of global music industry, including copyrights
• music marketing and communications
• music industry infrastructures including agents, booking agents, venues, publishers, labels, distributors, royalty collection societies.

Teaching methods include

• lectures
• seminars
• small tutorials and open hours

Learning activities include

• independent study/research
• engaging with a wide range of online resources
• peer learning and group work

Summative

This is how we’ll formally assess what you have learned in this module.

Referral

This is how we’ll assess you if you don’t meet the criteria to pass this module.

Repeat

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed.