Music Management Fundamentals lays advanced theoretical foundations for the practical work you will learn to do later in the Programme. Why is the international music business organised the way it is? What forces – technological, economic, political and creative – have driven industry developments in the past, and where are they likely to drive it in future? How do audiences consume music? How are consumption patterns changing? What motivates musicians to make music; and why do audiences want to listen? These questions matter because they define the context in which music managers have to operate.
What do managers actually do? What do managers have in common with entrepreneurs? How might the roles of manager and entrepreneur differ, and how might they be combined?
To answer questions like these, Music Management Fundamentals will introduce you to a set of academic theories and show you how the theories can be used both to explain the structure of the music industry and to predict some of the changes likely to affect the industry in years ahead.