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Public Opinion in Action: What we know and how we know it

When you'll study it
Semester 2
CATS points
15
ECTS points
7.5
Level
Level 5
Module lead
Daniel Devine
Academic year
2026-27

Module overview

What do we know about public opinion and behaviour? And how do we know about it? This module provides an in-depth examination of at least three topics in the broad field of public opinion. Each topic will be led by an expert in the field. For each topic, you will learn about the latest research, the latest methods used to study it, and then implement the methods yourself in computer labs, using specialist software. You will leave the module with a high-level understanding of each topic as well as generalisable skills in quantitative analysis and coding. The module presumes background knowledge from PAIR2018/3027 but no background or experience in coding or statistics. The module is about application and use rather than comprehensive statistical understanding.