This is an interactive and practical module aiming to inspire students to social enterprise and entrepreneurship by giving them an experiential introduction to human centred design processes.
The emphasis in this module is on the translation of knowledge into action and the development of enterprising skills such as identifying user needs and addressing these needs through collaborative co-design and action, being resourceful and leadership. A secondary aim is to develop students’ confidence in developing a personal brand using blogging and social media. A third aim is to raise an awareness of the support available to students for social enterprise activities at the university (both financial and non-financial).
Aims and Objectives
Having successfully completed this module you will be able to:
- Conduct qualitative problem-solving research
- Work in teams and develop leadership skills to design a solution to a social challenge
- Prototype and iterate solutions to social challenges
- Use design thinking to create solutions to social problems
- Brainstorm effectively
- To become self-aware of your skills development
- Use systems thinking to understand social problems
- Communicate effectively, in both oral and written form, using and justifying argument within presentations and short reports
- Pitch ideas persuasively
This module is an experiential introduction to social enterprise and entrepreneurship through a human-centred design process. It takes students, stage-by-stage, through a process of conception, design and delivery of a idea for social change. Each stage is broken down into individual tasks which propels each team further towards the execution of a prototype social venture.
The module is intended as a launchpad for further explorations of student enterprise activity, whether as an independent entrepreneur or as a contributor to on-going social ventures.
Learning and Teaching
Teaching and learning methods
Workshops: Students will participate in a series of workshops which will help them to understand their skillsets (creating benchmarks and monitoring progress) and their own leadership styles. These workshops will take place in class.
Writing individual reports: Students, as part of summative assessment, will submit individual reports where they will present problem landscape, solutions landscape and opportunities for intervention
Reflective log: students will complete weekly blogs on the learning process to reflect on the skills and knowledge acquired during the course, and their understanding of themselves as social impact leaders. These blogposts will be thematised using specific skills and leadership concepts.
Presentations: students will deliver presentations to a panel of external stakeholders, outlining their understanding of given social challenges, current solutions, and the scope for effective new interventions.
|Total study time||150|
Resources & Reading list
Osterwalder, Alexander. Business model generation: a handbook for visionaries, game changers, and challengers.
Novogratz, Jacqueline (2009). The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World.
Bornstein, David & Davis, Susan (2010). Social Entrepreneurship: What Everyone Needs to Know.
Elkington, John & Hartigan Pamela (2008). The power of unreasonable people : how social entrepreneurs create markets that change the world.
Polak, Paul (2008). Out of poverty: what works when traditional approaches fail.
Prahalad, C. K (2010). The fortune at the bottom of the pyramid : eradicating poverty through profits.
Yunus, Muhammad (2010). Building social business the new kind of capitalism that serves humanity's most pressing needs.
Nicholls, Alex (2007). Social entrepreneurship: new models of sustainable social change.
Stokes, D. ,Wilson, N. and Mador, M. (2010). Entrepreneurship, CENGAGE Learning. London.
Sommerrock, Katharina (2011). Social entrepreneurship business models.
This is how we’ll formally assess what you have learned in this module.
|Attendance and engagement||5%|
This is how we’ll assess you if you don’t meet the criteria to pass this module.
Repeat type: Internal & External