Dr Meko So is an Associate Professor within Southampton Business School, with expertise in consumer credit and marketing analytics.
- Consumer credit risk
- Public policy on consumer credit
- Social media analytics
- Predictive analytics
Meko has participated in a number of consultancy or MSc projects to collaborate with a wide range of organisations such as the UK Financial Conduct Authority, Global Radio, Lloyds Banking Group, and United Health.
Meko welcomes PhD applications to study topics in consumer credit, debt repayment, public policy on consumer credit, and social media analytics.
Current PhD Students
Meko has taught on a range of undergraduate and postgraduate modules in the analytics area. Some of the current and previous modules:
MANG2043 Analytics for Marketing
MANG3056 Data Mining for Marketing
MANG6230 Data Driven Marketing
MANG6331 Text Mining and Social Network Analytics
External roles and responsibilities
Meko obtained her first degree and a Master’s degree major in Operational Research from the University of Hong Kong. Meko completed her Ph.D. research at the University of Southampton, having collaborated with two large banks in UK and Hong Kong to look at how to derive optimal credit limit strategies for credit card lenders.
In 2011, Meko took up the position as a Research Facilitator at the University of Southampton. Since 2013, she has been promoted to Lecturer and subsequently to Associate Professor.
Meko has also worked in industry, as a CRM analyst at B&Q and as a Market Research analyst in the international company IDC (International Data Corporation).