- Advertising (new methods and attention)
- Presentation (product and package design, website design)
- Food retailing
External roles and responsibilities
Rob was a market researcher by training, specialising in quantitative methods and analytics and has worked on long term projects in China and the US. He ran his own research agency in the UK for over a decade.
Rob has previously held appointments at University of Plymouth, Cardiff University and visits Audencia Business School in France.
- Best paper - Global Business Conference 2018 (2018)
- SUSU Most Engaging Lecturer Award (2020)
- SUSU Award for Pastoral Care (2021)