Research
Research groups
Member of:
Research interests
- Consumer attitude towards services on next Generation technology
- Consumers’ perceptions of bundled marketing campaigns
- Consumers’ perceptions of eco label products
Email: s.nagaraj@soton.ac.uk
Dr Nagaraj has over 30 years of Industry experience at leadership level in the field of Telecommunications, and in Management consultancy. As an adjunct faculty member in Northern Europe, in the past, his specialisation is in the field of consumer marketing and behavioural science.
He was recipient of the best global value creation award for two consecutive years in 2011 and 2012 at Ericsson AB.
His focus has been in the application of brand information and its impact on judgement. He was also a recipient of best paper award in AMA Winters educators conference. He has also held academic consular positions in Sweden, and in America.