About
Dr Durga Vellore Nagarajan is an Assistant Professor in Digital and Data Driven Marketing at Southampton Business School.
Research
Research groups
Research interests
- Artificial Intelligence in Strategic Management
- Generative and Transformative Ai in Risk Analysis and Management
- Project Risk Management and Sustainability
- Strategic Marketing Management
- Stakeholder-based Technovation for Ecosystems
Current research
Her research and publications are diverse. She specifically focuses on risk, artificial intelligence, data analytics, and socio-technical systems thinking to drive resilience across value chains and the dynamism of technology, crisis, and DEI in strategic management and organizational behaviour. Her research focuses on bringing about appropriate technovation in a variety of eco-systems, enhancing reliability and usage for all stakeholders. She is also a member of the Academy of Marketing and The British Academy of Management. She is a fellow of the Higher Education Academy, UK. She is also a GRI-certified Sustainability professional. She is also part of the Centre for Resilient Socio-technical Systems at the University of Southampton Business School.
Publications
Teaching
Core Marketing Strategy: Principles of Marketing, and Contemporary Marketing - Ethics, Innovation and Social Responsibility
Generative and Transformative AI in Marketing Strategy
Digital Analytics and Strategy
Systems thinking design for Risk and AI
Biography
Durga V. Nagarajan is an Assistant Professor in Marketing at the University of Southampton Business School, UK. She has a PhD in Marketing from Middlesex University, UK. She holds a BA (Hons) in Advertising, PR, and Media from Middlesex University, Dubai, and an MA in Marketing Communications from Middlesex University, UK. Prior to her academic career, she ran a digital marketing consultancy in Dubai, UAE and Chennai. Her research interests are technology-driven innovation for strategic management with an emphasis on the looking at it from a systems thinking design perspective. Her research and publications are diverse. She specifically focuses on risk, artificial intelligence, data analytics, and socio-technical systems thinking to drive resilience across value chains and the dynamism of technology, crisis, and DEI in strategic management and organizational behaviour. Her research focuses on bringing about appropriate technovation in a variety of eco-systems, enhancing reliability and usage for all stakeholders. She is also a member of the Academy of Marketing and The British Academy of Management. She is a fellow of the Higher Education Academy, UK. She is also a GRI-certified Sustainability professional. She is also part of the Centre for Resilient Socio-technical Systems at the University of Southampton Business School.